M·A·C is the world’s leading professional makeup authority because of our unrivaled expertise in makeup artistry. M·A·C celebrates diversity and individuality – they are for All Ages, All Races, All Sexes. M·A·C believes in social responsibility, with initiatives such as VIVA GLAM and the M·A·C AIDS Fund at the heart and soul of their unique culture.
A rich Keynote experience which covered mood boards for five different TRENDS that allowed the panel to explore currents trends in the industry. Artists were then able to demonstrate those trends live to the audience (during the show) with multimedia support.