National Marketing Plan 2011-2012

Since 1955, McDonald's has proudly served the world some of its favourite food. Along the way, they've been more than a part of history – they've created it. From the first drive-thru restaurants to the famous Big Mac® sandwich, Fries and Chicken McNuggets®, it's been an exciting journey... and it's just getting started.

In preparation for a national conference, Razor Creative designed and printed a Marketing Plan, detailing specific and key information for the company to distribute internally. Razor’s use of a variety of visual elements helped them share this information in a concise and user-friendly way.