Branding and Identity

Future Forward

Scope: PowerPoint background, business cards, stationery.

Since 1955, McDonald's has proudly served the world some of its favourite food. Along the way, they've been more than a part of history – they've created it. From the first drive-thru restaurants to the famous Big Mac® sandwich, Fries and Chicken McNuggets®, it's been an exciting journey... and it's just getting started.

Razor Creative was contracted by an agency to create the style and look for a national meeting, as well as to develop additional materials for on site use. This included the look of the PowerPoint slides, name tags, and vinyl wraps (on columns and escalators) that could be used to brand the meeting grounds.