Rogers Communications


2015 National Store Managers Conference

Rogers is Canada’s dynamic communications and media company. They make sure you stay inspired, informed and in touch like never before, with advanced networks, powerhouse media brands and technologically advanced communications services.

Razor Creative was asked to pitch a different vibe to Rogers that focused on the idea that "It's In You". The process began with designing several concepts, and then selecting the strongest within a very short span of time. Panoramic backgrounds were designed by Razor to contain English and French 16x9 screens within. A very effective mission statement animated while DNA revolved on the screen, creating a very impactful arrival experience.